/* ===== B-Marketing — מערכת עיצוב v3 ===== */
/* בהיר, טיפוגרפי, בלי מסגרות. ירוק #25D366 */
:root{
  --g:#25D366;
  --g-hi:#3DE07B;
  --g-dk:#1DAE52;
  --g-deep:#0E7A3C;        /* טקסט ירוק על לבן — ניגודיות תקנית */
  --g-soft:#E9FBF0;
  --g-mist:#F3FDF7;
  --ink:#0A1410;
  --ink-2:#0E2418;
  --body:#4A5B51;
  --mute:#8A9992;
  --paper:#fff;
  --hair:#E8EDEA;
  --r:24px; --r-sm:14px; --pill:999px;
  --sh:0 10px 40px -12px rgba(10,20,16,.14);
  --sh-lg:0 30px 70px -20px rgba(10,20,16,.22);
  --sh-g:0 14px 34px -8px rgba(37,211,102,.45);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:'Assistant',system-ui,sans-serif;background:var(--paper);color:var(--body);
     font-size:17px;line-height:1.7;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4{font-family:'Rubik',system-ui,sans-serif;color:var(--ink);
     line-height:1.08;font-weight:700;letter-spacing:-.028em}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.narrow{max-width:820px}
a{color:var(--g-deep);text-decoration:none}
a:hover{text-decoration:underline}
button{font-family:inherit;cursor:pointer}
img{max-width:100%;height:auto;display:block}
:focus-visible{outline:3px solid var(--g);outline-offset:3px;border-radius:8px}
.skip{position:absolute;right:-9999px;top:0;background:var(--ink);color:#fff;padding:14px 22px;z-index:200}
.skip:focus{right:0}

/* ---------- Header ---------- */
header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.82);
       backdrop-filter:saturate(180%) blur(18px)}
.nav{display:flex;align-items:center;justify-content:space-between;height:78px;gap:20px}
.brand{display:flex;align-items:center;gap:11px;flex-shrink:0}
.brand:hover{text-decoration:none}
.brand svg{width:40px;height:40px}
.brand-txt b{font-family:'Rubik',sans-serif;font-size:1.2rem;font-weight:700;color:var(--ink);
     display:block;line-height:1.05;letter-spacing:-.03em}
.brand-txt small{font-size:.6rem;color:var(--mute);letter-spacing:.14em;font-weight:600}
.nav-links{display:flex;gap:30px;font-weight:600;font-size:.97rem}
.nav-links a{color:var(--body)}
.nav-links a:hover{color:var(--ink);text-decoration:none}
.nav-links a[aria-current="page"]{color:var(--g-deep)}
.nav-cta{background:var(--ink);color:#fff;padding:12px 26px;border-radius:var(--pill);
     font-weight:700;font-size:.95rem;white-space:nowrap;transition:background .16s,transform .16s}
.nav-cta:hover{background:var(--g-deep);text-decoration:none;transform:translateY(-1px)}
@media(max-width:1000px){.nav-links{display:none}}

/* ---------- Hero: light, typographic ---------- */
.hero{position:relative;padding:96px 0 76px;overflow:hidden;text-align:center}
.hero::before{content:"";position:absolute;top:-380px;left:50%;transform:translateX(-50%);
     width:1100px;height:800px;pointer-events:none;
     background:radial-gradient(ellipse 50% 50% at 50% 50%,rgba(37,211,102,.22),transparent 68%)}
.hero::after{content:"";position:absolute;top:120px;right:-180px;width:520px;height:520px;
     pointer-events:none;border-radius:50%;
     background:radial-gradient(circle,rgba(37,211,102,.13),transparent 66%)}
.hero .wrap{position:relative;z-index:2}
.eyebrow{display:inline-flex;align-items:center;gap:9px;background:var(--g-soft);color:var(--g-deep);
     font-weight:700;font-size:.86rem;padding:9px 20px;border-radius:var(--pill);margin-bottom:26px}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--g);flex-shrink:0;
     box-shadow:0 0 0 4px rgba(37,211,102,.22)}
.hero h1{font-size:clamp(2.6rem,7vw,5rem);font-weight:800;margin:0 auto 26px;max-width:16ch}
.hero h1 em{font-style:normal;color:var(--g-deep);position:relative;white-space:nowrap}
.hero h1 em::after{content:"";position:absolute;right:0;left:0;bottom:.06em;height:.14em;
     background:var(--g);opacity:.28;border-radius:.07em}
.hero .lead{font-size:clamp(1.1rem,2.1vw,1.34rem);color:var(--body);max-width:56ch;
     margin:0 auto 36px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-bottom:18px}
.microcopy{font-size:.92rem;color:var(--mute)}

/* proof row — no boxes, hairline dividers */
.proof{display:flex;flex-wrap:wrap;justify-content:center;margin-top:64px}
.proof div{padding:0 clamp(20px,4vw,50px);text-align:center;position:relative}
.proof div+div::before{content:"";position:absolute;right:0;top:14%;height:72%;width:1px;background:var(--hair)}
.proof b{display:block;font-family:'Rubik',sans-serif;font-size:clamp(1.8rem,3.6vw,2.7rem);
     font-weight:700;color:var(--ink);line-height:1;letter-spacing:-.04em}
.proof span{display:block;font-size:.9rem;color:var(--mute);margin-top:9px;font-weight:600}
@media(max-width:640px){
  .proof{gap:30px 0}
  .proof div{flex:0 0 50%;padding:0 10px}
  .proof div+div::before{display:none}
}

/* ---------- Marquee strip ---------- */
.marquee{background:var(--ink);color:#fff;padding:19px 0;overflow:hidden;white-space:nowrap}
.marquee-in{display:inline-flex;gap:52px;align-items:center;animation:mq 34s linear infinite;
     font-family:'Rubik',sans-serif;font-weight:600;font-size:1rem;letter-spacing:-.01em}
.marquee-in span{display:inline-flex;align-items:center;gap:52px;color:#fff}
.marquee-in i{font-style:normal;color:var(--g);font-size:1.2rem}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(50%)}}
@media(prefers-reduced-motion:reduce){.marquee-in{animation:none}}

/* ---------- Sections ---------- */
.section{padding:104px 0}
.section.tight{padding:68px 0}
.mist{background:var(--g-mist)}
.soft{background:#FAFBFA}
.section-head{max-width:24ch;margin-bottom:56px}
.section-head.center{max-width:26ch;margin-inline:auto;text-align:center}
.section-head.center p.intro{margin-inline:auto}
.kicker{display:block;color:var(--g-deep);font-weight:700;font-size:.86rem;
     letter-spacing:.13em;text-transform:uppercase;margin-bottom:16px}
h2.title{font-size:clamp(2rem,4.4vw,3.1rem);font-weight:800;margin-bottom:18px}
h2.title em{font-style:normal;color:var(--g-deep)}
p.intro{color:var(--body);font-size:1.14rem;max-width:56ch}

/* ---------- Services: borderless, big type ---------- */
.svcs{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:8px}
.svc{display:block;padding:40px 36px;border-radius:var(--r);position:relative;
     transition:background .22s,transform .22s,box-shadow .22s;background:transparent}
.svc:hover{background:#fff;box-shadow:var(--sh);transform:translateY(-3px);text-decoration:none}
.svc .ico{width:52px;height:52px;margin-bottom:22px;display:flex;align-items:center;justify-content:center;
     border-radius:15px;background:var(--g-soft);transition:background .22s}
.svc .ico svg{width:26px;height:26px;stroke:var(--g-deep);fill:none;stroke-width:2;transition:stroke .22s}
.svc:hover .ico{background:var(--g)}
.svc:hover .ico svg{stroke:#fff}
.svc h3{font-size:1.45rem;font-weight:700;margin-bottom:11px}
.svc p{color:var(--body);font-size:1rem}
.svc .go{display:inline-flex;align-items:center;gap:7px;color:var(--g-deep);font-weight:700;
     font-size:.95rem;margin-top:16px;transition:gap .2s}
.svc:hover .go{gap:12px}

/* ---------- Process: timeline ---------- */
.flow{display:grid;grid-template-columns:repeat(3,1fr);gap:44px;position:relative}
.flow::before{content:"";position:absolute;top:26px;right:8%;left:8%;height:2px;
     background:linear-gradient(90deg,var(--hair),var(--g),var(--hair))}
@media(max-width:860px){.flow{grid-template-columns:1fr;gap:38px}.flow::before{display:none}}
.flow>div{position:relative}
.flow .n{width:54px;height:54px;border-radius:50%;background:#fff;border:2px solid var(--g);
     color:var(--g-deep);font-family:'Rubik',sans-serif;font-weight:700;font-size:1.15rem;
     display:flex;align-items:center;justify-content:center;margin-bottom:24px;position:relative;z-index:2}
.flow h3{font-size:1.32rem;margin-bottom:10px}
.flow p{font-size:1rem}

/* ---------- Feature list ---------- */
.feats{display:grid;grid-template-columns:repeat(2,1fr);gap:2px 48px}
@media(max-width:760px){.feats{grid-template-columns:1fr}}
.feats li{list-style:none;display:flex;gap:16px;align-items:flex-start;padding:22px 0;
     border-bottom:1px solid var(--hair)}
.feats li svg{width:22px;height:22px;flex-shrink:0;margin-top:5px;stroke:var(--g);fill:none;stroke-width:2.6}
.feats li b{display:block;color:var(--ink);font-weight:700;font-size:1.05rem;margin-bottom:3px;
     font-family:'Rubik',sans-serif;letter-spacing:-.015em}
.feats li span{font-size:.99rem}

/* ---------- Table ---------- */
.tbl-wrap{overflow-x:auto}
table.cmp{width:100%;border-collapse:collapse;min-width:540px}
table.cmp th,table.cmp td{padding:20px 22px;text-align:right;font-size:1rem;
     border-bottom:1px solid var(--hair)}
table.cmp th{font-family:'Rubik',sans-serif;font-weight:700;color:var(--ink);font-size:1.02rem;
     border-bottom:2px solid var(--ink)}
table.cmp td:first-child{font-weight:700;color:var(--ink)}
table.cmp tr:last-child td{border-bottom:none}

/* ---------- Pull quote ---------- */
.pull{max-width:30ch;margin:0 auto;text-align:center;position:relative}
.pull .mark{font-family:'Rubik',sans-serif;font-size:7rem;color:var(--g);opacity:.22;
     line-height:.6;display:block;margin-bottom:8px}
.pull p{font-family:'Rubik',sans-serif;font-size:clamp(1.5rem,3.4vw,2.15rem);font-weight:600;
     color:var(--ink);line-height:1.32;letter-spacing:-.025em;margin-bottom:22px}
.pull cite{font-style:normal;font-size:.98rem;color:var(--mute);font-weight:600}

/* ---------- Green CTA band ---------- */
.band{background:linear-gradient(135deg,var(--g-dk),var(--g));border-radius:32px;
     padding:76px 56px;text-align:center;color:#fff;position:relative;overflow:hidden}
.band::before{content:"";position:absolute;top:-50%;left:-10%;width:60%;height:200%;
     background:radial-gradient(closest-side,rgba(255,255,255,.22),transparent 70%)}
.band>*{position:relative;z-index:2}
@media(max-width:640px){.band{padding:52px 26px;border-radius:24px}}
.band h2{color:#fff;font-size:clamp(1.9rem,4vw,2.9rem);font-weight:800;margin-bottom:18px;
     max-width:20ch;margin-inline:auto}
.band p{color:rgba(255,255,255,.92);font-size:1.13rem;max-width:52ch;margin:0 auto 34px}
.band-actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}
.band .tags{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:28px}
.band .tags span{border:1px solid rgba(255,255,255,.4);border-radius:var(--pill);
     padding:7px 18px;font-size:.9rem;color:#fff}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;border:none;
     border-radius:var(--pill);font-family:'Rubik',sans-serif;font-weight:600;letter-spacing:-.01em;
     text-align:center;cursor:pointer;transition:transform .16s,box-shadow .16s,background .16s}
.btn:hover{text-decoration:none;transform:translateY(-2px)}
.btn-g{background:var(--g);color:#fff;padding:17px 38px;font-size:1.07rem;box-shadow:var(--sh-g)}
.btn-g:hover{background:var(--g-hi)}
.btn-ink{background:var(--ink);color:#fff;padding:17px 36px;font-size:1.05rem}
.btn-ink:hover{background:var(--ink-2)}
.btn-line{background:transparent;color:var(--ink);padding:16px 34px;font-size:1.04rem;
     border:1.6px solid var(--hair)}
.btn-line:hover{border-color:var(--ink);background:#fff}
.btn-white{background:#fff;color:var(--g-deep);padding:17px 36px;font-size:1.05rem;
     box-shadow:0 10px 30px -10px rgba(0,0,0,.3)}
.btn-ghost-w{background:transparent;color:#fff;padding:16px 34px;font-size:1.04rem;
     border:1.6px solid rgba(255,255,255,.5)}
.btn-ghost-w:hover{background:rgba(255,255,255,.14)}
.btn svg{width:20px;height:20px;fill:currentColor}
.btn-block{display:flex;width:100%}

/* ---------- Form ---------- */
.card{background:#fff;border-radius:var(--r);padding:40px;box-shadow:var(--sh-lg)}
.card h2{font-size:1.7rem;font-weight:700;margin-bottom:8px}
.card .sub{font-size:1rem;color:var(--body);margin-bottom:28px}
.field{margin-bottom:18px}
.field label{display:block;font-weight:700;font-size:.92rem;margin-bottom:8px;color:var(--ink)}
.field input,.field select,.field textarea{width:100%;padding:15px 17px;border:1.6px solid var(--hair);
     border-radius:var(--r-sm);font-family:inherit;font-size:1rem;background:#fff;color:var(--ink);
     transition:border-color .16s,box-shadow .16s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--g);
     box-shadow:0 0 0 4px var(--g-soft)}
.field .err{display:none;color:#C7362B;font-size:.85rem;margin-top:7px;font-weight:600}
.field.invalid .err{display:block}
.field.invalid input,.field.invalid select{border-color:#C7362B}
.card .fine{font-size:.84rem;color:var(--mute);margin-top:16px;text-align:center}
.thanks{display:none;text-align:center;padding:30px 20px}
.thanks svg{width:60px;height:60px;stroke:var(--g);fill:none;stroke-width:2.2;margin:0 auto 16px}
.thanks b{display:block;font-family:'Rubik',sans-serif;font-size:1.5rem;color:var(--ink);margin-bottom:10px}

/* ---------- FAQ: hairlines only ---------- */
.faq{max-width:820px;margin-inline:auto}
details{border-bottom:1px solid var(--hair);padding:26px 0}
summary{font-family:'Rubik',sans-serif;font-weight:600;cursor:pointer;font-size:1.16rem;
     color:var(--ink);list-style:none;display:flex;justify-content:space-between;
     align-items:center;gap:22px;letter-spacing:-.02em}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:'Rubik',sans-serif;font-size:1.7rem;color:var(--g);
     font-weight:400;line-height:1;flex-shrink:0}
details[open] summary::after{content:"–"}
details p{margin-top:16px;font-size:1.03rem;max-width:70ch}

/* ---------- Article ---------- */
.article{max-width:74ch}
.article h2{font-size:1.9rem;font-weight:700;margin:52px 0 18px}
.article h3{font-size:1.34rem;margin:34px 0 12px}
.article p{margin-bottom:20px}
.article ul,.article ol{margin:0 24px 24px 0}
.article li{margin-bottom:12px}
.article li b{color:var(--ink)}
.answer{border-right:3px solid var(--g);padding:6px 24px 6px 0;margin-bottom:26px}
.answer p{color:var(--ink);font-size:1.18rem;font-weight:500;margin:0;line-height:1.6}

/* ---------- Crumbs ---------- */
.crumbs{font-size:.88rem;color:var(--mute);padding:24px 0 0}
.crumbs a{color:var(--mute)}
.crumbs i{font-style:normal;margin:0 9px;color:#CBD5CF}

/* ---------- Footer ---------- */
footer{background:var(--ink);color:#93A79B;padding:80px 0 120px;font-size:.98rem}
footer a{color:#C4D3CA}
footer a:hover{color:var(--g)}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:52px;margin-bottom:52px}
@media(max-width:820px){.foot-grid{grid-template-columns:1fr;gap:38px}}
.foot-grid h3{font-family:'Rubik',sans-serif;font-size:.8rem;letter-spacing:.14em;
     text-transform:uppercase;color:var(--g);margin-bottom:20px;font-weight:600}
.foot-grid ul{list-style:none}
.foot-grid li{margin-bottom:12px}
footer .brand-txt b{color:#fff}
footer .brand-txt small{color:#6E8377}
.foot-bot{border-top:1px solid rgba(255,255,255,.1);padding-top:28px;display:flex;
     justify-content:space-between;flex-wrap:wrap;gap:16px;font-size:.9rem;color:#6E8377}

/* ---------- Sticky / WA ---------- */
.sticky-cta{position:fixed;bottom:0;right:0;left:0;background:rgba(255,255,255,.98);
     border-top:1px solid var(--hair);padding:12px 16px;display:none;z-index:90;gap:12px;
     box-shadow:0 -8px 28px -12px rgba(10,20,16,.2)}
.sticky-cta a{flex:1;display:flex;align-items:center;justify-content:center;gap:8px;padding:15px;
     border-radius:var(--pill);font-family:'Rubik',sans-serif;font-weight:600;font-size:1rem}
.sticky-cta .s-call{background:var(--ink);color:#fff}
.sticky-cta .s-wa{background:var(--g);color:#fff}
@media(max-width:760px){.sticky-cta{display:flex}}
.wa{position:fixed;bottom:88px;left:20px;width:62px;height:62px;border-radius:50%;background:var(--g);
     display:flex;align-items:center;justify-content:center;box-shadow:var(--sh-g);z-index:90;
     transition:transform .18s}
.wa svg{width:33px;height:33px;fill:#fff}
.wa:hover{text-decoration:none;transform:scale(1.08)}
@media(min-width:761px){.wa{bottom:30px}}

@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
@media print{header,.sticky-cta,.wa,.card{display:none}}

/* ---------- Hero split (v3.1) ---------- */
.hero{text-align:right;padding:76px 0 68px}
.hero-split{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
@media(max-width:960px){.hero-split{grid-template-columns:1fr;gap:36px}}
.hero-copy h1{margin:0 0 24px;max-width:15ch}
.hero-copy .lead{margin:0 0 34px}
.hero-cta{justify-content:flex-start}
.hero-visual img{width:100%;border-radius:28px;box-shadow:var(--sh-lg);aspect-ratio:4/3;object-fit:cover}
.hero .proof{margin-top:72px;border-top:1px solid var(--hair);padding-top:44px}
@media(max-width:960px){
  .hero{text-align:center}
  .hero-copy h1,.hero-copy .lead{margin-inline:auto}
  .hero-cta{justify-content:center}
  .hero-visual{order:-1}
  .hero .proof{margin-top:48px}
}